A Non-Traditional Advertising Campaign for the Advocacy Kapit Bisig Para Sa Ilog Pasig

Kapit Bisig Para Sa Ilog Pasig is a media-based, non-profit organization of the ABS-CBN Foundation, Inc. that aims to rehabilitate the Pasig River in seven years. Although it started in 2009, most of the youth today fail to identify themselves with goals and objectives of the program.

This study intends to specifically target the youth to empower them to take action in favor of this body of water, in the hope of rising above the challenges brought about by environmental indifference.

*I only included a few of my collateral.

#throwback