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Design Portfolio Update

7/16/2016

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Unknown to most of my colleagues at The Lind, my career did not start as a Marketing and Communications Professional, but as a supplier. I was originally hired by the resort to revamp their branding, and to design their hotel and event collateral. Research became sketches, sketches turned into graphics, and finally developed into actual materials. From naming a restaurant to choosing colors and fonts, it was nice to see my ideas come alive. I will be forever grateful for the trust and creative freedom they’ve given me.
 
Designing with freedom is a bit tricky though. You have to remain focused in creating art with purpose rather than just art for art’s sake. You have to make sure that the design can take different forms while being able to resonate with the brand’s target market.

You can check my other designs for The Lind here.
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    Niguel is an experienced creative and marketing professional pursuing his dreams while growing with infinite possibilities.

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"Niguel is a brilliant designer with a multitude of skills, from freehand illustration to writing short ad copy. He manages to multitask while maintaining deadlines. He is also a joy to collaborate with as he takes pride in what he does, but also gives credit where credit is due." - Margaux Hontiveros
"I've had the pleasure to work with Niguel directly at Wine Warehouse, and he has truly made all our lives easier, with his can-do attitude he is the one for any job. Exploring new territories is nothing unfamiliar and is always done with enthusiasm. He manages his team and network as a family, hence they never turn down an opportunity to support Niguel." - Andreas Andersson

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