Design Portfolio Update

Unknown to most of my colleagues at The Lind, my career did not start as a Marketing and Communications Professional, but as a supplier. I was originally hired by the resort to revamp their branding, and to design their hotel and event collateral. Research became sketches, sketches turned into graphics, and finally developed into actual materials. From naming a restaurant to choosing colors and fonts, it was nice to see my ideas come alive. I will be forever grateful for the trust and creative freedom they’ve given me.
 
Designing with freedom is a bit tricky though. You have to remain focused in creating art with purpose rather than just art for art’s sake. You have to make sure that the design can take different forms while being able to resonate with the brand’s target market.

You can check my other designs for The Lind here.